Last Modified: January 27, 2017

Protecting your private information is our priority.

1. Parties and Definitions

Roobrik, Inc. (the “Company”, “we”, “us”, or “our”) is a Delaware corporation. We provide engagement tools, decision aids and resources that offer personalized information about health and care decisions (collectively, the “Service” or “Services”). The Service is offered through the URL (the “Site” or “Website”) and other related sites. This Privacy Policy applies to the Site and the Service, and describes the information we collect, how we use it, with whom we share it, and other matters relating to such information.

This Privacy Policy applies when you (“you”, “End User” or “Partner”) access, visit or use any portion of the Site or Service. For the purposes of this Privacy Policy, an “End User” is a person who views or interacts with Roobrik content, tools, or assessment(s), and a “Partner” is an individual or organization who offers the Service to End Users.

This Privacy Policy is part of, and is governed by, the terms and conditions set forth in the Terms of Use for End Users and the Partner Terms of Use for our Partners (collectively, “Terms of Use”).

2. Agreement to terms of Privacy Policy

Use of any Service provided by Roobrik is purely voluntary. You are not required to provide any personal information to us unless you choose to access features of the Service that require such information. If you do not agree with the terms of this policy or Roobrik’s Terms of Use related to the Service, then please do not provide us with personal information and discontinue using the Service.

Accordingly, by creating a Roobrik Account (as defined in the Terms of Use), or by otherwise accessing, visiting or using the Service, you expressly consent to our collection, use, disclosure, and retention of your information as described in this Privacy Policy and in the Terms of Use.

3. Collection of your Personal Information

Roobrik may collect personally identifiable information and demographic information of End Users, such as your name, address, email address, telephone number, age, gender, and location. Roobrik may also collect other information, including health data described below, other assessment responses, or any other similar health or like data that you enable us to collect or transmit directly to us through the Website or the Service:

  • Health characteristics and demographic information that you provide us about the background, disposition, preferences, demographics, and health characteristics of the person(s) you are caring for, including health conditions that affect you, and/or the person(s) or that you want to learn more about.

Roobrik may collect personally identifiable information of Partners, or representatives of Partner entities, including name, address, email address, telephone number, and billing information that you enable us to collect or transmit directly to us through the Website or the Service.

Information about your computer hardware and software may be automatically collected by Roobrik and/or third party tools. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the Service, to maintain quality of the Service, and to provide general statistics regarding use of the Website.

Roobrik encourages you to review the privacy statements of websites you choose to visit that are linked to from Roobrik so you understand how those websites collect, use, and share your information. Roobrik is not responsible for the privacy statements or other content on websites outside of the Roobrik website.

4. Use of your Personal Information

Roobrik collects and uses your personal information to operate its Website(s) and deliver the Services you have requested.

Roobrik may also use your personally identifiable information to inform you of other products or services available from Roobrik and its affiliates. Roobrik may also contact you to conduct research about your opinion of current services or of potential new services that may be offered.

End Users may be given the option to share personal information with a Roobrik Partner:

  • When using Roobrik Services through Roobrik or our Partners
  • When contacted by Roobrik with offers to learn about Partner products and services

Roobrik does not share, sell, rent or lease End User personally identifiable information without the express consent of the End User. Roobrik does not share, sell, rent or lease Partner personally identifiable information without the express consent of the Partner.

Roobrik may share data with external vendors to help Roobrik perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services, and they are required to maintain the confidentiality of your information.

Roobrik may keep track of the websites and pages that End Users visit within Roobrik to determine how Roobrik Services are used. This data may be used to deliver customized content and advertising within Roobrik to End Users.

Roobrik will only disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Roobrik or the Site; (b) protect and defend the rights or property of Roobrik; and, (c) act under exigent circumstances to protect the personal safety of users of Roobrik, or the public.

5. Use of Cookies and Tracking

Roobrik uses third-party tracking services that employ cookies and page tags (also known as web beacons or web bugs) to collect data about visitors to our Website. This data may include usage and user statistics.

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Roobrik) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

All of the cookies used by Roobrik are safe for your computer and they only store information that is used by the browser. These cookies cannot execute code and cannot be used to access content on your computer. They do not contain malware or viruses. Cookies improve user experience by storing site preferences, language preferences, as well as information about previously viewed content. This information is stored by cookies and used to enhance user experience.

We and our third-party vendors may use other similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, and to improve site performance. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

You have the ability to accept or reject cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to reject cookies if you prefer. If you choose to reject cookies, you may not be able to fully experience the interactive features of the Roobrik Services or websites you visit.

This Site also uses Inspectlet web analytics service. For some users, Inspectlet may record mouse clicks, mouse movements, and scrolling activity. Inspectlet does not track your browsing habits across websites. We are using the information collected by Inspectlet to improve our website, make it more user-friendly and monitor that it is performing correctly. To read more details about the Inspectlet service, how we protect your information and how to opt out of participation please see:

6. Security of your Personal Information

Roobrik secures your personal information from unauthorized access, use or disclosure.

7. Children Under Eighteen

Roobrik does not knowingly collect personally identifiable information from children under the age of eighteen. If you are under the age of eighteen, you must ask your parent or guardian for permission to use this website.

8. Opt Out & Unsubscribe

We respect your privacy and give you an opportunity to opt out of receiving announcements of certain information. Users may opt out of receiving any or all communications from Roobrik by contacting us here:

9. Changes to this Statement

Roobrik will occasionally update this Privacy Policy to reflect company and customer feedback. Roobrik encourages you to periodically review this Policy to be informed of how Roobrik is protecting your information.

10. Contact Information

Roobrik welcomes your questions or comments regarding this Privacy Policy If you believe that Roobrik has not adhered to this Privacy Policy, please contact Roobrik at:

Roobrik, Inc.
301 S. Elm St, Suite 421
Greensboro, NC 27401
Email Address:

Please remember that your use of the Website and the Service is also governed by our Terms of Use, which are available at for End Users and for Clients.

PS 012717 Effective as of January 27, 2017