Free, online assessment tool helps seniors and their adult children determine if the time is right to make a change.


Does mom need more help? Should I be considering a move? These are complex and emotionally-charged decisions for seniors and their adult children. When is the right time to make a change? And, what exactly should that change be? Assisted living? Independent living? In-home care?

To help bring clarity to the decision process, Roobrik, the leading provider of human-centric decision tools for age-related health and care decisions, to make an online assessment tool available to the public. In about four minutes, Roobrik’s “Is it time to get help?” tool guides users through a friendly, conversational assessment, then uses sophisticated algorithms to provide a personalized, clinically informed analysis to seniors and their families. The free, private tool is available online at the New Perspective home page,, as well as at

This tool helps bring structure and clarity to the process – that can be extremely helpful in reducing stress during what is often an extremely emotional time,” observed Doug Anderson, New Perspective Senior Living Vice President of Marketing and Communications. He added, “When partnering with Roobrik, we were looking for an unbiased analysis that helps seniors in their housing and care decisions. It was important for us to not have any hidden agendas, and its already making a difference. In just three months, we’ve already helped more than 250 families privately consider the options that are best for them.”

After a user completes the questionnaire, in moments, the tool provides a customized analysis addressing four critical aspects when evaluating senior living needs: What level of care is needed? How quickly does a change need to be made? What environment is the best? And, how to broach the subject with family and professional care givers?

“New Perspective has always focused on helping families make the right decision, across the range of options available to them,” said Nate O’Keefe, Roobrik’s CEO. “Our ‘Is it time to get help?’ tool enables them to provide that same level of trusted guidance earlier in the process, when they’re still in research mode.”

About New Perspective Senior Living
Founded in 1998, New Perspective Senior Living (NPSL) is a family owned company that develops, owns and operates vibrant senior living communities in Minnesota, North Dakota, Wisconsin and Illinois. Its foundational belief — that all seniors deserve to Live Life on Purpose® and age with dignity — was forged from the personal experience of Founder and CEO Todd Novaczyk and his family. For seven years, they cared for his mother-in-law, Betty Berkeley in their home as she struggled to maintain her strong, independent spirit while coping with Alzheimer’s disease.

Today, New Perspective Senior Living operates 21 senior living communities serving over 2,000 seniors through Independent Living, Assisted Living and Memory Care options, with a goal to be serving 10,000 seniors by 2025. Based in Eden Prairie, Minn., the company has won multiple awards including 2018 Best of Senior Living, Top Assisted Living Facility, Best-of-the-Best Dining Experience and Top Workplaces. In addition, Todd Novaczyk, has been honored with a profile in Senior Housing News, The Leadership Series, while Ryan Novaczyk was named to 50 for the Next 50 by LeadingAge of Minnesota.

About Roobrik
Based in Durham, NC, Roobrik is the leading provider of online tools to help people make difficult health and care decisions, particularly for issues related to getting older and caregiving. Their innovative platform combines medical decision science with new models for digital engagement to help families get answers throughout the continuum of care. Roobrik partners with leading local, regional, and national senior care providers, as well as leading advocacy organizations like UsAgainstAlzheimer’s and AARP. To find out more about Roobrik’s decision tools, visit