In 2018, Benchmark Senior Living was looking for innovative ways to reach older adults and families who were ready for a change, but unsure about timing and options. Instinctively, Benchmark felt they needed to engage prospects “where they are,” with a personalized approach that helped them through the decision process. To build trust, it was key to offer an experience that provided authentic, clinically-informed value to families, instead of just another sales and marketing tool.
