Informed decisions. Better Connections.

Roobrik helps older adults and their families think through care and living options with compassion, insight, and personalized recommendations for next steps. Our online assessment tool is grounded in decision science to seamlessly and authentically earn the user’s trust and inspire appropriate action.

Our Team

Sales & Marketing

Nate O'Keefe

Founder / CEO

Michael Purcell

Fractional CFO

Evan Friedkin

Head of Business Development

Luke Pastore

Sales Manager

Shelly Weitz


Client Success


Dana Compagnone

Head of Client Success

Kim Armstrong

Client Success Manager

Jessica Bloch-Schulman

VP Product

Kellie Rash

Sr. Product Manager

Dawn Guttman

Sr. Product Manager


Service Delivery

Anand Raman


Amarendra Kumar Singh

Sr. Technical Architect

Shwetanshu Kumar Tiwari

Software Engineer

Tim Boeshaar

Director of Service Delivery

Mitch Hatten

Sr. Implementation Specialist

Our Advisors

Judy Conaway

Co-founder / Caregiver

MaryLee Chamberlin, OT

Clinical Specialist

Geri Baumblatt

Principal, Articulations Consulting

David R. Rubinow, MD

Chair, Department of Psychiatry
UNC Chapel Hill

Robert Crowe

CEO, Matchwell

Our Board

Maureen K. O’Connor

Founder & President
Moxie Health Advisors

Previous: President, Mosaic Solutions; EVP, Chief Strategy and Innovation Officer at Blue Cross Blue Shield North Carolinap

Will Clark

Healthcare and Senior Living Strategy

Previous: SVP, Brookdale Senior Living

See how Roobrik can help.

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